New York Times Off-Platform Editor in New York, New York
Off-platform channels — social, search, aggregators — drive nearly half of all visits to The Times and are major tools for helping us find new readers and deepen engagement with existing readers. We need to start considering these channels just as important as the homepage, and to do so we’re creating a new position to oversee them.
The Off-Platform Director — a News Desk position reporting to Cliff Levy — will be responsible for programming and distribution across channels like Facebook, Twitter, Instagram and Apple News, and for developing and optimizing our approach to search. Much of the job will involve managing day-to-day programming and helping shape coverage for an off-platform audience, but it will also include a significant focus on setting strategy, assessing performance and designing and running experiments.
Here are the position’s specific responsibilities:
Work with the Newsroom Audience Director to translate our audience and distribution strategy into more detailed off-platform programming strategies. Focus would include social networks (Facebook, Twitter, Instagram, etc.), aggregators (Apple News, FlipBoard, Pocket, etc.) and search engines (i.e., Google)
Develop programming plans for specific time periods and stories, and staff and manage our off-platform distribution channels and accounts
Staff and manage real-time performance tracking and optimization for search channels
Participate in daily coverage discussions to advocate for and shape coverage that would work for an off-platform audience and our off-platform programming strategy, and be a strong voice for evolving our coverage over the long term toward the subjects, forms and voices that do so
Shape goals and targets for each of our off-platform channels, monitor performance and regularly report results and adjust work accordingly
Work with the Newsroom Audience Director, Newsroom Analytics and Audience & Brand to shape and execute the editorial testing roadmap for off-platform channels, with the aim of continually optimizing performance and increasing promotional capacity across channels, as well as adding new channels
Serve as a key partner for Off-platform Audience & Brand on platform developments, partner issues and other off-platform business issues
Work with the Newsroom Audience Director, Digital Transition and desks to push programming plans and tactics to the wider newsroom
To fill this position, we’re looking for a leader who is intimately familiar with off-platform programming and is fluent in Facebook, Twitter, Instagram, Google and other platforms. You should be a strong operational manager and a strategic thinker, with a natural inclination to experiment with new approaches and respond to audience data to drive growth. A successful candidate will also have strong coverage experience and can help shape stories for off-platform audiences.
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