Naylor Association Solutions Content Strategist - Editor in Gainesville, Florida

SUMMARYThe Content strategist is a multi-faceted position that serves the purpose of creating market-focused expertise to enhance content that Naylor Association Solutions can provide customers. The position will consist of, but not be limited to, consulting, researching industry trends, issues and concerns, creating content, planning and scheduling projects, attending and participating in trade shows and events, and meeting with association clients. The Content Strategist will coordinate, produce and process editorial information in several ways: 1) independently; 2) with other Naylor editors; 3) with association clients; and 4) with Naylorand#39;s internal and external sales staff to facilitate assigned projects through the project creation and production process. The Content strategist will oversee Naylor projects in the respective industry regardless of format (print, digital, etc.).ResponsibilitiesESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Researching and ConsultingServe as the primary customer service contact and liaison for the associations within an assigned industry to assure clients have a positive experience with Naylor as a whole and receive a product and/or service that meets or exceeds expectations.Remain attentive to all association requests throughout the year. Build a relationship with the association as the main editorial and content resource from Naylor.Establish and maintain relationships not only with associationsand#39; editorial contacts, but also with board members, general/associate members and others that are integral to these organizations.Advise associations of industry trends in editorial content, best social media practices, and current topics that are of general interest to both general and associate members of associations in order to direct content toward the widest possible audience.Maintain knowledge of legislative, regulatory and other current affairs that are of concern to industry stakeholders.Guide the association through the content creation process, serving as not only an expert on the inner workings of their industry, but also as an expert in the publishing industry.Work with Naylorand#39;s New Business Development team to support and facilitate the signing of new association clients.Address or research frequent questions pertaining to all aspects of the content creation process from all Naylor departments and the association staff. Content strategist Controlled ContentDevise and develop relevant and timely content that is attractive to both advertisers and the general readership of the publication. This can be done by:Working with Naylorand#39;s internal sales team to learn more about content that entices advertisers.Reaching out to associationsand#39;and#39; general membership to solicit information and/or articles.Selecting and managing freelance writers and photographers with industry knowledge and experience in accordance with project PandLs and budgets.Acquiring content that can benefit multiple associations in the same industry.Sourcing and choosing artwork from various outlets to illustrate publications. Scheduling Planning and DistributingWork with the association to develop an annual schedule including milestone dates, conference dates, deadlines and ship dates.Research events and tradeshows where a publication or other mediumand#39;s (digital, mobile app, etc.) presence would be beneficial to advertisers and/or the association, and schedule ship dates around these events.Develop a comprehensive yearly editorial plan containing content relevant to the time of publication.Coordinate distribution to the readership, for both print and digital formats.Educate and inform the association about how the content creation and production publication process works. Create urgency for clients and writers to meet deadlines. This involves a schedule of phone calls and e-mails to reiterate the due date and check progress. Editing, Production