George Washington University Web Editor in Washington, District Of Columbia
Job Description Summary:
The Division of External Relations at the George Washington University is seeking a Web Editor to assist with websites, providing content and web design strategy to communicators across the university, updating and monitoring university social media, coordinating email marketing and assisting colleagues across the university with web and social media.
Responsibilities of the Web Editor include:
Creates content, develops editorial calendar, and updates all university-level social media presences, including, but not limited to, Facebook, Twitter, Instagram, YouTube, and Snapchat. Monitors university social media channels, tracks and responds to GW community on social media. Researches social media trends and strategies to keep the university social media presence among the best in the nation.
Maintains, updates and archives university websites; Develops and/or edits new sites and content—including copy, photos, and graphics—as needed. Provides strategy on web projects—including sitemaps, wireframes and user experience guidance—for clients across the university.
Analyzes regular website and social media data using Google Analytics and other tools and provides strategic plan direction to the Managing Director. Researches web-related tools, technologies, and strategies to enhance the university’s web presence.
Trains and informs appropriate department colleagues about web best practices and electronic communication processes and standards. Acts as designated staff to update appropriate University Web sites when University-wide crisis communications and situations warrant.
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Bachelor’s degree in an appropriate area of specialization. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Must be available outside of typical work schedule to serve as a designated employee to update appropriate University websites with University-wide crisis communications as situations warrant.
Experience with, and extensive knowledge of, social media marketing.
Experience in higher education or a related field such as communications, marketing, public relations, or journalism is desirable.
Working knowledge of and experience with web content management systems, including Drupal and Wordpress.
Experience with Facebook and other social media advertising platforms.
Experience using Google Analytics and analyzing data is desirable.
Demonstrated leadership and motivational skills. Excellent verbal and written communication and organizational skills.
Position Designation: Essential: Employees who perform functions that have been deemed essential to maintaining business or academic operations. Employees are generally expected to work from home during an event and may be asked to physically report to work.
Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
Campus Location: Foggy Bottom
College/School/Department: External Relations
Family: Comm, Mktg & Media
Sub-Family: Online/Digital Marketing
Stream: Individual Contributor
Level: Level 1
Hours Per Week: 40+
Work Schedule: 8:30 AM - 5:30 PM, Schedule can vary
Internal Applicants Only?: No
Posting Number: S006398
Job Open Date: 06/09/2017
Background Screening: Successful Completion of a Background Screening will be required as a condition of hire.