Hearst Magazines Video Insights Analyst, Hearst Magazines Digital Media/Audience & Partnerships in New York, New York
Video Insights Analyst
Hearst Digital Media is looking for a data-obsessed video strategist who can use all available data to provide our video team and audience development team with actionable, timely insights. The ideal candidate is creative, detail oriented, analytical, has a deep understanding of the video landscape, and can take data and turn those metrics into compelling insights for our brands. This person will test and implement strategies that will ultimate determine future video programming decisions.
Drill into trends, test hypotheses, and become an expert on social media measurement
Run A B testing using paid media to better optimize our formats and narrative frameworks
Work hands on with video producers and editors, leveraging performance data to deliver feedback on creative assets, story choice, narratives, formats, etc
Manage qualitative and quantitative research projects on a weekly, monthly, and ad hoc basis
Keeping up to date with the competitive video landscape and becoming the in-house expert in industry news within the digital video space
1-2 years working in an analytical or strategy oriented role where you came up with and ran your own experiments
Experience with a variety of tools for content optimization across different social platforms including: Facebook, Twitter, Snapchat and Instagram (Experience with Facebook Insights is a must)
Proficiency in Microsoft Office (PPT, Excel, Word); Expert in complex Excel formulas
Advanced data analysis skills and have the ability to extract, interpret, and easily communicate data and trends to multiple brands
Excellent oral and written presentation skills
Experience with analytics tools such as Sharablee, CrowdTangle, etc
Proficiency in relational databases like SQL would be a plus!
Hearst Magazines is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Pay Transparency Nondiscrimination Provision
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)