Hearst Magazines Social Media Editor, Oprah Magazine in New York, New York

Oprah Magazine is looking for a collaborative, nimble social media editor who can bring the magazine to life on Facebook, Twitter, Pinterest, and Instagram. The ideal candidate is a self-starter who is well-versed in social media programming -- especially Facebook and Facebook Live -- and has a proven track record of using social platforms to support our brand's growth, traffic, and engagement goals.

Primary responsibilities:

  • Manage daily programming of Facebook, Facebook Live, Twitter, Pinterest, and Instagram¬†

  • Create and execute a social strategy that supports brand goals

  • Contribute ideas for and create social-first content, including videos, GIFs, and images

  • Track metrics, using Omniture and social media dashboards, and incorporate data into future programming

  • Monitor competitors, stay on top of trends, and leverage best practices

  • Coordinate with advertising and OWN teams on social needs

  • Follow and explore new platforms that could boost traffic and reach for the Oprah brand

    Additional responsibilities

  • Manage requests from print team for reader participation call outs

  • Pitch ideas to fill content holes, including creative and social-friendly ways to re-package print content as well as web exclusives

  • Provide site support as needed for Oprah.com

  • Coordinate edit sweepstakes, as needed

Qualifications

  • 4-6 years of experience in social media working for a major brand

  • Strong writing and communication skills and understanding of the Oprah.com voice

  • Experience with web and social analytics (Omniture, Facebook Insights, CrowdTangle, etc.)

  • Understanding of Photoshop and some HTML

  • Knowledge of how to create and source multimedia social assets (gifs, social videos, text overlays, etc.)

  • A stickler for detail with a high level of organization, willingness to move quickly and be flexible in a rapidly-changing digital landscape¬†

Hearst Magazines is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)