TIAA Sr. Associate, Multi-Channel Publishing in Charlotte, North Carolina
Since 1918, it has been TIAA’s mission to serve, our ability to perform and the values we embrace that make us a different kind of financial services organization. We’re dedicated to serving the financial needs of those in the academic, medical, cultural, governmental and research fields, and committed to helping make lifetime financial well-being possible for them.
By building a culture that allows all employees to contribute their unique talents and skills, we’re able to provide our customers with fresh ideas and distinct perspectives to help them achieve their goals. We believe a diverse and inclusive workforce is one of our greatest strengths and a key measure of our success*.
For more information about TIAA, visit our website at https://www.tiaa.org/public/why-tiaa/who-we-are .
Join as member of the Email COE in support of Campaign development, QA and Execution. This position will support the execution of email campaigns with primary focus on Email Production and QA.
KEY RESPONSIBILITIES AND DUTIES:
Work closely with internal teams and ESP Vendors in support of campaign production, QA and deployment.
Campaign Project Management and Email campaign requirements gathering
Setup, testing and deployment duties with regards to Email campaigns set up in the Email Vendor application.
Develop email marketing templates, write HTML code and work to find the most efficient and risk adverse methods to support execution.
Manage list and segmentation for email campaign deployments.
As member of the e-communications COE, work with various LOBs to strategize, evaluate, and develop effective email programs in support of business objectives and goals.
Work as part of COE team to manage vendor relationships – including day to day operations, SLAs, and on-going process optimization
Direct and hands on experience working in Salesforce Marketing Cloud platform (formally known as Exact Target) – specifically Building, QA’ing, Scheduling and Deploying emails.
Must have knowledge of current HTML coding practices, as we as basic image editing skills, CSS, media queries, Ampscripting, and Litmus testing.
Experience with database tables, and strong analytics skills
2-4 years relevant experience – developing and managing Email Campaigns.
Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the Equal Employment Opportunity Law at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf .
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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
*©2016 Teachers Insurance and Annuity Association of America (TIAA), 730 Third Avenue, New York, NY 10017 C23921
Job: Marketing, Public Relations, Communication
Primary Location: NC-Charlotte
Req ID: 1709480